While you’ve probably been bent over your phone updating your status about the inferno outside, tweeting to a bunch of strangers how you cannot take the soaring Celsius anymore, Lipton Ice Tea decided to put the walk in the talk.
By sticking to a relevant hashtag #100daysofsummer, Lipton’s campaign was brilliant in its simplicity. To get relief in the form of a bottle of cool Lipton Ice tea to the Delhi traffic cop on duty. Yep, he’s the guy who doesn’t have the luxury of proving how cool he is on social media. He’s the one doing his job in the kind of heat that could melt a glacier, spending gruelling hours on his feet, making sure traffic is smooth as usual.
Want to do your bit? Just go outside with a bottle of Lipton Ice tea and make someone’s day, and you’ll be surprised at how you instantly feel better yourself. All you have to do is use the hashtag #RefreshSmiles and post about it.
There’s nothing you or anyone can do about the face melting heat but you can definitely bring happiness and relief in a stranger’s life. Won’t that give you someone worth posting about in your next tweet or Facebook status?
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